MR TOM TRAN

imported by Mr Tom Tran

 
 
 

Hanoi and its History

In 1890, a French couple built a small beer production plant on the Elephant Mountain in Dai Yen village, Ngoc Ha, Hanoi (today 183 Hoang Hoa Tham Street) and named the plant ‘Hommel.’ In its early days, the plant, with only 30 workers, produced 150 litres of beer per day. With time, Hommel began to develop and expand its market to other Indochina countries. In 1940, the company increased its capacity to five million litres (mainly draught beer). In early 1957, the company was restored and renamed as HABECO under the State’s economic recovery policy. The Hanoi Beer trademark has become famous since then.

HABECO had to invest money and effort to make Hanoi beer become a cultural identity for Hanoians. In 2004, the corporation completed a project on renewing technology and equipment, increasing its production capacity to 100 million litres per year for the increased demand of the domestic and foreign markets. The corporation has put a production line with capacity of 30,000 bottles per hour into operation. This work was sealed as a work to mark the 50th liberation day of Hanoi by the Hanoi People’s Committee. Also, the corporation modernised equipment with a capacity of 50 million litres per year in the Thanh Hoa Beer Joint stock Company. Also, a 100-million-litre-per-year plant was built in Vinh Phuc province. Its strategies on production expansion in localities nationwide have helped the corporation save costs and increase the quality of products. 

The most specific feature of Hanoi Beer products is its flavour, which cannot be tasted from products of other beer producers. The key to success of Hanoi Beer is not only the technologies used but also its management and human resources development efforts. Today, Hanoi Beer has given the people of Hanoi a cultural identity through its beers and is recognised globally as the go to lager to match with Asian food.